DEBORA ALMEIDA

RESUME

CONTENT WRITER, VERSION 2.0 COMMUNICATIONS

January 2019 - Present

• Created and drove content/social media strategies for B2B tech, IoT, business software, AI, health care, and supply chain clients
• Translated complex product and industry trends into thought leadership campaigns in the form of bylined articles, eBooks, case studies and infographics
• Spearheaded social media programs: drafting social media calendars, monitoring real-time engagement, and tracking analytics
• Served the agency’s internal marketing team by running the agency blog, social media, and drafting winning award submissions

MULTIMEDIA REPORTER, NORTHEASTERN UNIVERSITY

March 2018 - December 2018

• Wrote institutional and student stories for in-house news service, News@Northeastern
• Worked in External Affairs department to brainstorm how to use digital platforms to promote the university’s programs and priorities

METRO CORRESPONDENT - PART-TIME, BOSTON GLOBE MEDIA

March 2018 - Present

• Reporting general assignment stories and briefs for the Metro section
• Tracking breaking news on social media, police scanners, and monitoring the tip line

ENGLISH EDITION CO-OP, EL PAÍS - MADRID, SPAIN

August 2017 - December 2017

• Translated and reworked stories originally published in Spanish to suit an American and British audience
• Helped maintain live blog and social media during Barcelona terrorist attack and Catalonia Secessionist attempt

MARKETING FELLOW, LOCALAVENTURA

September 2016 - April 2017

• Operated within the public relations team to develop a strategy for expanding brand recognition as an authentic travel
startup in Latin America
• Built a media strategy for 2017, by identifying target outlets, stories, and social media strategies
• Wrote blog posts highlighting travel experiences sold on platform to be an enticing resource for future customers

DATA RESEARCH INTERN, NEW ENGLAND CENTER FOR INVESTIGATIVE REPORTING

January 2017 - April 2017

• Working as an assistant reporter to Jenifer McKim and Beth Daley on stories for various news outlets
• Using CAR, public records research, database analysis, among other methods to report on stories

GLOBE WEST CORRESPONDENT, BOSTON GLOBE MEDIA

July 2016 - December 2016

• Pitching and writing wide range of stories about the cities and towns west of Boston for The Boston Globe and BostonGlobe.com
• Writing weekly columns, including The Informer and West View
• Familiarity with Methode publishing software through inputting briefs, stories, and photo assignment requests from freelancers and weekly publishing of the Globe West webpage
• In charge of all Globe West social media accounts, including Facebook and Twitter

STAFF WRITER, NENPA BULLETIN

January 2016 - April 2016

• Write original content for NENPA Bulletin, an online publication covering newspapers, journalists and general journalism news
• Cover the yearly two day NENPA convention, coverage of workshops, speeches and awards ceremonies
• Attend weekly staff meetings alongside the editor to brainstorm and select assignments

COMMUNITY PARTNERSHIP INTERN, XTRA XTRA

May 2014 - August 2014

• Researched and wrote hyper-local news stories, including adapting local government press releases into articles
• Managed user content and contributors for 4 town websites and assisted on 7 other websites using back-end of website
• Used pitching skills to gain more individual and non-profit members for all 11 town websites

NEWS CORRESPONDENT, THE HUNTINGTON NEWS

September 2013 - May 2016

• Write and pitch articles for City Pulse, News and Inside Arts sections, covering both Boston and Northeastern University
• Experience in newsroom environment, writing and editing under tight deadlines

Northeastern University

Bachelor of Arts in Journalism, Minor in Sociology

Expected Graduation: May 2018

GPA: 3.82

Skills:

AP Style, Microsoft Office Suite, WordPress, Basic HTML, Teamwork, Basic InDesign, Basic Photoshop, Social Media, Methode,

Fluent in Portuguese, Highly Proficient in Spanish